Pria has over 10 years of experience as a technology law and policy advisor to public and private sector organisations, developing country governments and international organisations. In 2007, Pria founded a leading South African technology law firm which was acquired by Pricewaterhouse Coopers in 2011. Following the acquisition, Ms. Chetty was responsible for establishing and heading the technology legal and regulatory service area for the PwC national advisory practice. She left PwC in 2013 and went on to serve as an expert consultant on an ITU project focusing on technical assistance in the area of cybersecurity law and policy for Southern African countries.
As a thought leader, Pria has presented at local and international technology conferences including conferences in Egypt, Canada, Senegal and Namibia and published in local and international newspapers, magazines, and journals. She has also published book chapters examining emerging technology law and policy topics with particular emphasis on recommendations for developing countries. Pria currently serves as a member of regional and international expert groups and advisory boards including the BRICS Cybersecurity Expert Group and Wikimedia ZA. She was also an Associate at the Global Cybersecurity Centre at Oxford University.