24 - 25 August 2021
Rethink your C-Level sales approach
Understanding that today’s C-Level Executives are busy and focused on delivering results to stakeholders and shareholders is important, and gaining access to them has become an extremely difficult task for sales executives. Selling to IT to C-level executives is not easy.
To be a successful Sales VP, Sales Manager, or Sales Executive you have to adapt your approach and understand your customer’s industry, company, and buying motivations. When you start selling to CEOs, CIOs, or CTO’s the rules change; They employ seasoned gatekeepers and are inundated with technical sales calls.
Nonetheless, those who make a good living selling technology solutions to CxOs have learned that there are ways to sell to decision-makers that are truly effective. Attending IT News Africa’s ‘Selling IT to the CxO’ will help you rethink your C-Level sales approach when selling technology solutions to the C-Suite and help you achieve greater success with your pipeline.