Retail in the Age of Covid

28 October 2020

Free Webinar: Retail in the Age of COVID-19 

Overcoming The Effects of Covid-19 on the Retail Industry

The realignment of purchasing priorities, personal lifestyles, and working practices that evolved as a result of the COVID-19 pandemic have created a seismic shift in the retail industry. Consumer adoption of technology-enabled commerce has seen a big jump in recent times. Values-driven buying behavior accelerated by this crisis has become the new normal. Also, the appetite for digitally-enabled retail models will grow.

The retailers that are most adaptable to change will be best positioned to ride out the immediate challenges and build stronger, more customer-centered businesses. Retailers with resilient operations and an adaptable ecosystem will be rewarded. This, more than ever, is a time for Responsible Retail. That means demonstrating responsibility to consumers, to employees, to partners, and to communities.

This webinar will discuss the importance of combining the right data and technology to build a real-time personalization strategy that supports today’s retail needs. By using data to drive better experiences, retail stores can be better equipped to deliver on consumer expectations and create opportunities for engagement during and after this crisis.

Who will benefit

  • Retail Professionals and executives
  • Brick and Mortar Retailers
  • E-Commerce Companies
  • Retail Technology Companies
  • Supply Chain Companies
  • E-Commerce Enabling companies
Speakers
Principal Solution Consultant at Genesys, South & East Africa
Agenda

The industry average conversion rate from qualified leads to sales is around 2%. This conversion rate is so low because businesses are drowning in data and are unable to utilise the human touch in a smart way. Engagements are too late and disconnected from the journey.  Sales teams can’t have meaningful interactions as the right data is too hard to find. In this demo you will learn how Artificial Intelligence can help by predicting outcomes and triggering engagements with the right sales resource in real time, at the right time, with the right prospect.

 

Speaker:
Pieter van Eyssen is a Principal Solution Consultant at Genesys for the South & East Africa region

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