Customer Engagement – How the Cookie Armageddon is improving customer experiences

2 September 2021

Customer Engagement – How the Cookie Armageddon is improving customer experiences

Learn about the ‘Cookieless Future’ and what It means for enterprise marketers

 

 

Deprecation of the use of third-party cookies in browsers has been delayed to 2023 due to the complexity of the move for many organisations.

The end of third-party cookies is indeed a big change which requires urgent attention by organisations if they are going to meet even the extended deadlines.

Cookies have been a major customer engagement driver and have been used extensively to obtain customer data to deliver more relevant customized experiences for customers .

With the end of third-party cookies on the horizon, marketing decision-makers need alternative strategies around data collection and identity management to help them lead their organizations through this change.

Join Adobe and IT News Africa at this informative webinar as we explore the business challenges and opportunities around identity in a privacy-conscious world and life after the 3rd-party cookie.

Join us at this critically important virtual event to learn more about:

 

  • The future of enterprise marketing in a cookieless world.
  • How leading marketers and agencies around the world are getting ready for a future without cookies.
  • The ‘Cookieless Future’ and what it means for marketers.
  • Adobe’s point of view on cookie tracking in browsers.

 

Who will benefit?

 

Chief Marketing Officers, Marketing Directors, Marketing Executives, Marketing Managers, and senior executives responsible for marketing and customer engagement.

Register for this session today and get takeaway tips on how your business should be preparing for a future without cookies.

Speakers
Account Executive :Adobe South Africa
Head of Product Marketing, Audience & Data Technologies, EMEA, Adobe
Agenda

l The role of 3rd party cookies in customer acquisition and engagement, 

l A cookie is not a person. How cookieless will help you better understand your customer 

l Why cookieless is not a marketing event and how everything about data collection needs to change

l The potential impact of the deprecation of cookies on your business, 

l Alternative options to engage customers with transparent, trust-based strategies, 

l Adobe solutions that help you to address your critical use cases, move you beyond 3rd party cookies and take your customer experience to the next level.”

Register Now

To secure your free place, please fill out the following registration form using a corporate/company email address that matches your organisation name. Should you require any assistance with your registration, please contact our Customer Service team at events@itnewsafrica.com.

    Select Country
    Company Size

    Event Details
    Sponsors
    About Adobe

    Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.

    www.adobe.com