2 September 2021
Customer Engagement – How the Cookie Armageddon is improving customer experiences
Learn about the ‘Cookieless Future’ and what It means for enterprise marketers
Deprecation of the use of third-party cookies in browsers has been delayed to 2023 due to the complexity of the move for many organisations.
The end of third-party cookies is indeed a big change which requires urgent attention by organisations if they are going to meet even the extended deadlines.
Cookies have been a major customer engagement driver and have been used extensively to obtain customer data to deliver more relevant customized experiences for customers .
With the end of third-party cookies on the horizon, marketing decision-makers need alternative strategies around data collection and identity management to help them lead their organizations through this change.
Join Adobe and IT News Africa at this informative webinar as we explore the business challenges and opportunities around identity in a privacy-conscious world and life after the 3rd-party cookie.
Join us at this critically important virtual event to learn more about:
- The future of enterprise marketing in a cookieless world.
- How leading marketers and agencies around the world are getting ready for a future without cookies.
- The ‘Cookieless Future’ and what it means for marketers.
- Adobe’s point of view on cookie tracking in browsers.
Who will benefit?
Chief Marketing Officers, Marketing Directors, Marketing Executives, Marketing Managers, and senior executives responsible for marketing and customer engagement.
Register for this session today and get takeaway tips on how your business should be preparing for a future without cookies.