Francesc Rul·lan

Director of Expansion Strategy, Factorial

With a career spanning global strategy, executive operations, and transformation—including leadership roles at Orphoz (a McKinseycompany) – Francesc has worked at the intersection of business performance and organizational change.

He has helped executive teams drive growth, scale internationally, and deliver measurable financial impact by aligning people, operations, and strategy. Today, Francesc is at the forefront of a global shift: redefining HR as one of the most powerful levers of business success.

He challenges organizations to move beyond viewing HR as a service function—and instead recognize it as the intelligence layer of the enterprise: the function that holds the data, insights, and influence to shape strategy, enable transformation, and determine whether companies win or lose.

His mission is clear: to help HR leaders claim their rightful seat at the center of business decision-making—not as supporters of strategy, but as architects of it.