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TIPS™ 2018


Gerjo Hoffman

Chief Innovation Officer at Tencent Africa

Gerjo Hoffman

Chief Innovation Officer at Tencent Africa


My management experience and working abroad has given me a solid grasp on how to manage different operations efficiently. My mission is to use this experience, in conjunction with my passion for innovation, to create value in innovative and intelligent ways.
I am looking for the opportunity 1) to work with like minded people who share this vision, 2) to be challenged to the extent that breakthroughs are expected rather than desired and 3) to be held accountable and rewarded for my performance.


– operations, change management, process flow, financial, legal, HR experience and reporting and serving on board of directors
– ecommerce, mobile payments and internet/mobile web competence
– product development and user experience skills
– extensive experience in marketing mobile applications
– strong analytical and strategy capacities
– innovation, business and team leadership
– business development, sales, incubation and start-up experience
– in-depth media and media consumption know-how
– expert in digital publishing and music and video streaming
– South Africa, Nigeria, Ghana, China, India, MENA and Vietnam market knowledge and network
– retail and FMCG experience