TomTom brings navigation technology to Acer smartphones

Johannesburg, 20 November 2014 –TomTom (TOM2) today announced a multi-year deal with Acer Inc., to bring its world-class navigation technology to new Acer smartphones.

“AcerNAV” is a turn-by-turn navigation application powered by TomTom’s navigation engine, NavKit. The new app enables users to navigate anywhere in the world, without extra roaming charges, and the ability to download any TomTom map for free.

TomTom’s NavKit offers a complete turn-by-turn navigation experience with the freshest on-board maps and enhanced navigation software. It includes fast and accurate route planning, intuitive destination entry, and interactive 2D and 3D maps where available.

“We are delighted to be working together with Acer to bring its users both our mapping content and navigation software,” says Charles Cautley, Managing Director of TomTom Licensing. “TomTom is committed to providing the highest quality maps and navigation software to our customers, enabling them to deliver their own fully customisable mobile, turn-by-turn navigation application to end users.”

“We are excited to partner with TomTom and launch AcerNAV to our smartphone users,” said ST Liew, President of Acer Smartphone Business Group. “TomTom’s global leadership and innovation in navigation technology will add tremendous value to Acer smartphones and enable our users to explore the world with confidence.”

Initial roll-out will begin with Europe Q4 2014.

 

ENDS -

FOR MEDIA INFORMATION PLEASE CONTACT:

 

Carey Dodd

Senior Marketing Manager

c.dodd@mapit.co.za

+27 12 003 0753

 

About Mapcode Foundation

A Mapcode represents a location. Every location on Earth can be represented by a Mapcode. Mapcodes were designed to be short, easy to recognise, remember and communicate. They are precise to a few meters, which is good enough for every-day use. Mapcodes were developed in 2001 by Pieter Geelen and Harold Goddijn, soon after the GPS satellite signals were opened up for civilian use. It was decided to donate the Mapcode system to the public domain in 2008. The algorithms and data tables are maintained by the Stichting Mapcode Foundation .

About mapIT

mapIT, a division of TomTom Africa, offers businesses high quality digital maps with accurate and extensive coverage Africa and across the globe. Furthermore they offer this map data on the world's foremost Location Based Services (LBS) platform, deCarta. mapIT are an all-encompassing digital mapping company. Working together with TomTom Africa and Partners, mapIT establishes innovative and comprehensive suites of digital mapping platforms to position itself as the leading international enabler of accurate location-based platforms throughout Africa.

For more information visit http://www.mapit.co.za