Volkswagen Group Chooses TomTom Traffic

Johannesburg, 13 February 2015 TomTom (TOM2) today announced a multi-year agreement with Volkswagen Group, one of the world’s leading automobile manufacturers and the largest car maker in Europe, to bring its traffic service to Volkswagen Group cars across Europe, beginning with Audi and Volkswagen.

TomTom is a global leader in traffic information, with one of the most extensive bases of real-time GPS probes in the world, detecting the actual traffic situation on all roads. Recent industry benchmarks and awards prove that TomTom Traffic covers more jams with fewer false alerts than its competitors, giving drivers a clearer picture of traffic conditions on every journey.


Volkswagen and Audi drivers will now benefit from the most accurate TomTom service available on the market with over 100 million kilometers of roads covered. Navigation systems can propose reliable alternative routes, saving drivers hours of travel time annually, while actively reducing fuel consumption.

"We’re delighted to announce this important partnership with Volkswagen Group, one of the world’s premier car manufacturers, strengthening our global market leadership as the trusted provider of navigation technology”, said Harold Goddijn, CEO of TomTom. “TomTom invented and developed traffic information and efficient routing as we know it today. Large scale adoption and on-going development will continue to contribute to reduced traffic congestion and CO2 emissions, as well as enhanced safety on the road in the future.”

TomTom Africa GM, Etienne Louw said “Load shedding is causing chaos at the moment with increased road traffic.  In accordance with the TomTom Traffic Manifesto, we believe that partnerships like the one with Volkswagen will alleviate traffic congestion for all road users. TomTom’s top quality traffic is already available in South Africa and used by thousands of drivers around the country every day. It is like having your own personal traffic helicopter looking after you - priceless“.



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Carey Dodd

Senior Marketing Manager

+27 12 003 0753


About Mapcode Foundation

A Mapcode represents a location. Every location on Earth can be represented by a Mapcode. Mapcodes were designed to be short, easy to recognise, remember and communicate. They are precise to a few meters, which is good enough for every-day use. Mapcodes were developed in 2001 by Pieter Geelen and Harold Goddijn, soon after the GPS satellite signals were opened up for civilian use. It was decided to donate the Mapcode system to the public domain in 2008. The algorithms and data tables are maintained by the Stichting Mapcode Foundation .

About mapIT

mapIT, a division of TomTom Africa, offers businesses high quality digital maps with accurate and extensive coverage Africa and across the globe. Furthermore they offer this map data on the world's foremost Location Based Services (LBS) platform, deCarta. mapIT are an all-encompassing digital mapping company. Working together with TomTom Africa and Partners, mapIT establishes innovative and comprehensive suites of digital mapping platforms to position itself as the leading international enabler of accurate location-based platforms throughout Africa.

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